Dynamic Web Lab
Applied AI for digital products

Launch AI experiences that deliver tangible value

We help teams move from AI curiosity to shipped assistants, automation, and personalisation. Everything is grounded in your data, workflows, and customer goals.

  • Discovery workshops to identify high-impact use cases before writing code
  • Secure data pipelines and governance for compliance and stakeholder trust
  • Rapid prototypes validated with real users before production investment
  • Ongoing optimisation with analytics, feedback loops, and human-in-the-loop controls

Practical AI grounded in strategy, not hype

We identify where AI can automate, augment, or delight—then design solutions that integrate seamlessly with your existing stack. Every engagement starts with outcomes and data readiness, not buzzwords.

Our team blends product, data, and engineering expertise so your AI initiatives are explainable, maintainable, and measurable.

  • User research and service design to uncover high-leverage opportunities
  • Data audits, privacy, and governance planning before implementation begins
  • Pilot programs with instrumentation to prove ROI before scaling
OpenAI & Azure OpenAIAnthropic ClaudeLangChainPinecone & Supabase VectorMake & ZapierCloudflare Workers

60%

Average reduction in manual support workload

45 days

Typical timeline for pilot launch

24/7

Availability for automated customer touchpoints

What we build together

We plug into your roadmap with specialists who ship fast, communicate clearly, and obsess over measurable outcomes.

AI support & sales assistants

Context-aware chat, voice, or email assistants drawing from your knowledge base, CRM, and product data.

Workflow automation

Automate back-office processes—content generation, ticket triage, reporting—while keeping humans in control.

Intelligent search & discovery

Semantic search, recommendations, and personalised merchandising for content-heavy and commerce sites.

Custom AI-powered plugins

Extend WordPress and WooCommerce with AI capabilities tailored to your operations and compliance needs.

Data pipelines & integrations

Connect knowledge bases, CRMs, ERPs, and analytics into secure, governed data flows for AI readiness.

Experimentation & optimisation

Set up feedback loops, A/B tests, and monitoring to keep AI experiences aligned with business goals.

Outcomes you can expect

Every engagement blends strategy, design, and engineering to unlock sustainable gains.

Empowered customers & teams

Faster support resolutions, richer self-service, and internal tools that remove repetitive tasks.

Revenue-driving personalisation

Recommendations, dynamic pricing, and tailored messaging that lift conversion and lifetime value.

Operational efficiency

Cross-system automation and analytics that free humans for work requiring creativity and judgment.

How we collaborate

Expect a cadence that keeps stakeholders aligned and workstreams moving—without surprises.

1

Discover & frame opportunities

Stakeholder interviews, service blueprints, and data readiness assessments to prioritise the right use cases.

2

Prototype & validate

Design explorations, proof-of-concepts, and user tests to gather feedback before heavy investment.

3

Build & integrate

Production-grade integrations with guardrails, monitoring, and human review loops as required.

4

Launch & evolve

Pilot rollouts, team enablement, and optimisation cycles that keep AI aligned with business outcomes.

Why teams stay with us

We embed with your stakeholders, adapt to your tooling, and keep momentum without compromising craft.

Product-first mindset

We tie every AI initiative to customer experience and operational KPIs, not vanity demos.

Human + AI collaboration

Design guardrails, escalation paths, and interfaces that keep humans in control of automated decisions.

Secure and compliant delivery

Data governance, audit logging, and architecture choices that satisfy legal and security stakeholders.

Frequently asked questions

Quick answers about how we scope, price, and deliver our projects.

What data do we need to get started?Show

We run a data and knowledge audit in discovery. Even if your information is scattered, we help structure it for AI readiness, establishing governance along the way.

Can you work within regulated industries?Show

Yes. We design solutions with compliance in mind, including data residency, auditing, and human review requirements.

Do you provide post-launch optimisation?Show

Absolutely. We monitor performance, gather user feedback, and iterate on prompts, models, and UX to keep value increasing over time.

Bring AI from idea to impact

Share your objectives, datasets, and stakeholders. We will translate them into a realistic roadmap with pilots, timelines, and investment ranges.